Description
A monthly treasure trove of ideas advice and inspiration from Winston and his team of Experts.
Welcome to Business Marketing Monthly for May 2014! You can buy the whole May issue for $15, or individual tracks for $2 each – all full of great ideas from an Australian Marketing Genius, Winston Marsh, and his select panel of experts.
You’re sure to enjoy this f-a-n-t-a-s-t-i-c information!
| TRACK | CONTENT | |
|---|---|---|
| 1 | Introduction | |
| 2 | Service is not a game of chance (Jurek Leon) | Buying a scratch lotto ticket gave Jurek Leon a couple of amazing insights on how attitude can impact on sales satisfaction and he provides a couple of simple tips to make sure you and your team measure up. |
| 3 | Letter of the Month | In this discussion of a letter written for an auditor to develop new business, Winston employs the old "2 aspirin” trick to capture attention and suggests how it could work for your business. |
| 4 | Turn one idea into 20 pieces of marketing material, part 2 (Gihan Perera) | In this second installment of savvy cyberspace advice Gihan Perera reveals 4 more of his 20 drop dead simple ideas to turn one piece of promotional material into a real reader (and prospect) generator. |
| 5 | How to generate heaps of prospects, part 23 | It's amazing that Winston has been able to describe so many simple prospect generating ideas that don’t take time and effort and don’t cost heaps. Here he reveals an idea that very people use but most should and could. |
| 6 | Seven smart strategies the best salespeople use (Terry Brock) | Apart from his social media prowess, Terry Brock is the relationship farming genius and here he outline 7 traits that top salespeople have which help them farm and grow their prospect base. |
| 7 | Perception produces the profits | Having his recently surgically repaired shoulder worked on by a physiotherapist got Winston wondering why some professionals can charge heaps more than others. The answer is simple and listening to this great article will give you some pointers to use the ideas in your business. |
| 8 | Why are you in this space? (Interview Peter Brewer) | Veteran real estate star Peter Brewer, who now roams the world revealing how to make social media actually work and generate business, shares more of his simple tips and tricks. |
| 9 | How to make group buying schemes work their backsides off | Many people make a couple of big mistakes when they offer savage discounts to lure people into their business. Here Winston gives some practical tips to turn those discounts into profits, big profits. |
| 10 | The fine art of the social graces (interview Julie Lamberg-Burnet) | One of the biggest barriers to building relationships and doing business is that team members don’t really understand the basics of good manners. An expert in the fine art of good graces, Julie Lamberg-Burnet, gives us some tips. |
| 11 | Close |
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