Description
A monthly treasure trove of ideas advice and inspiration from Winston and his team of Experts.
Welcome to Business Marketing Monthly for July 2014! You can buy the whole July issue for $15, or individual tracks for $2 each – all full of great ideas from an Australian Marketing Genius, Winston Marsh, and his select panel of experts.
You’re sure to enjoy this f-a-n-t-a-s-t-i-c information!
| TRACK | CONTENT | |
|---|---|---|
| 1 | Introduction | |
| 2 | Making your brand work for you, pt 2 (interview Russell Pearson) | Many owners of small businesses don't see any value in branding but in continuing his article Russell Beard dispels those myths and shows you step-by-step how you can brand for profits. |
| 3 | Letter of the Month | As always a great letter you can manipulate to suit your circumstances and save yourself the brain busting effort to get the right words. This one is perfect for when disaster strikes! |
| 4 | Simple success secrets (interview John Lawrenson) | Recently Winston ran into a very successful young businessman who had built up quite an empire in the hospitality area. What better than to find out his amazingly simple secrets? |
| 5 | Turn one idea into 20 pieces of marketing material, part 4 (Gihan Perera) | If you find writing "stuff" a bit of a tough process you'll love how Gihan Perera can show you how take that one article you've slaved over and use it in 20 ways to talk to your market differently. It's the fourth in a series so you may want to go back and start at part 1 |
| 6 | A trip though Winno’s marketing brain, part 1 (Maroondah Business Association) | In this first episode of a talk Winno gave to a very mixed group of small business owners, you'll hear him in full flight, live and unedited, explaining his uniquely brilliant approach to building a great business. |
| 7 | How much do you tell people? (Jurek Leon) | Another great article from one of the best in the business about being best in the business... this time how to tell enough to sell without being a motor mouth. |
| 8 | How to generate heaps of prospects, part 25 | Golly, you'd reckon there wouldn't be twenty-five ways to generate a heap of prospects all itching to do business with you. But if you don't get them through the door you'll starve, so lean in and listen to another inexpensive prospect generation device. |
| 9 | How to make videos for your business (with Terry Brock & Lottie Hearn) | Terry Brock has been roaming the world and catches up with an old friend of Winno's who just happens to be an expert in making videos that really do the job. She shares the secrets with Terry. |
| 10 | Get someone else to do the work | In his travels and talks with business people Winno has found that many people don't know how to outsource work to experts around the world so he gives the lowdown here. |
| 11 | How to build a great business, part 1 (interview Jodie Vogt) | Winno reckons it's great when he catches up with people who have used some of the ideas he's shared at seminars and recently he was delighted to meet up with Jodie Voigt and find out about the great motel she and her husband had built. |
| 12 | Close |
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