If you’ve got something good, you’ve got to tell people about it. No point being the best kept secret in town. The problem is that some advertising is about as effective as winking at someone in the dark. You may know what you’ve got in mind but if they don’t get the message you don’t stand a chance.
So, how do you create an advertisement that really works? An advertisement that gets an avalanche of prospects all itching to buy your products or services. Well, it’s easy. There are a few simple, sensible rules that will give you exactly the result you want and in this Whistlestop interview Winston gives you all the easy to follow instructions, tips and hints that will make writing great adverts as easy as pie.