Description
A monthly treasure trove of ideas advice and inspiration from Winston and his team of Experts.
Welcome to Business Marketing Monthly for June 2014! You can buy the whole June issue for $15, or individual tracks for $2 each – all full of great ideas from an Australian Marketing Genius, Winston Marsh, and his select panel of experts.
You’re sure to enjoy this f-a-n-t-a-s-t-i-c information!
| TRACK | CONTENT | |
|---|---|---|
| 1 | Introduction | |
| 2 | The fine art of the social graces, pt 2 (interview Julie Lamberg-Burnet) | So few younger people seem to have any idea of what constitutes great manners that Winston talks to an expert about it. |
| 3 | Writing an advert to recruit a great team member | Most people attack advertising for staff in completely the wrong way by asking for qualifications instead of selling the job. This amazing article reveals all! |
| 4 | Making your brand work for you (interview Russell Pearson) | Winno thinks there's lots of useless garbage talked about branding so in this series you'll discover how to make it work gangbusters for you. |
| 5 | Relationship farming! Weeds, weather and those wascally wabbits! (Terry Brock) | More down to earth practical advice from Terry Brock who wrote the book on relationship marketing. |
| 6 | How to generate heaps of prospects, part 24 | Still going strong on simple, practical down to earth and effective ways to generate heaps of prospects in this twenty fourth chapter. Winno shares his great ideas on advertising. |
| 7 | How to stop being a perfectionist! (Interview Eilidh Milnes) | Too many people strive for perfection and thus get little done. Meet Eilidh and complete her simple assessment to find out where you rate. |
| 8 | Letter of the Month | As always, a letter you can use to work for you. This month it's from Zappo's. |
| 9 | Turn one idea into 20 pieces of marketing material, part 3 (Gihan Perera) | Gihan explains how you can take one piece of creative stuff you've sweated and slaved over and turn it into 20, yes that's 20, showstoppers you can share with existing and prospective clients, customers, patients and patrons. Wow! |
| 10 | How to sell without being pushy (Jurek Leon) | Our wise and much loved retail marketing expert Jurek Leon provides proven, nitty gritty thoughts for people who want to sell without being seen as snake oil salespeople. |
| 11 | Close |
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