Words That Sell by Richard Bayan

The first real improvement to the thesaurus since Roget, Words that Sell is an indispensable guide to helping you find great words fast…

Looking for a better way to say “authentic”? Words That Sell gives you 57 alternatives. How about “appealing”? Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting”. This edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers – by mail, online, or in person.

• Over 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
• Cross-referencing of categories to jump-start creative thinking
• A crash course in basic copywriting techniques
• Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.