Business Marketing September 2015
$2.00 – $15.00
A monthly treasure trove of ideas advice and inspiration from Winston and his team of Experts.
Welcome to Business Marketing Monthly for September 2015! You can buy the whole September issue for $15, or individual tracks for $2 each – all full of great ideas from an Australian Marketing Genius, Winston Marsh, and his select panel of experts.
You’re sure to enjoy this f-a-n-t-a-s-t-i-c information!
| TRACK | CONTENT | |
|---|---|---|
| 1 | Introduction | |
| 2 | Seven marketing trends and tips (Terry Brock). | Terry is a long time contributor to our audio magazine and is without doubt the best person on the planet to keep you up to date with what’s happening in the cyberspace world and how you should capitalise on it. In this article he explains what you should be doing to keep your business tight on top of it! |
| 3 | Closing the sale, part 2, (with Frank Bettger) | Frank Bettger’s book written way back in 1951 has never been out of print. It’s the book I recommend to anyone wanting to get ahead in business and life; it’s been a constant source of ideas, inspiration and motivation for me... my copy of the book is battered and bruised the words are still gold. This is part 2 of his great thoughts on closing the sale. |
| 4 | The 7C’s of profitable websites, part 2 (with Wes Towers) | Your website is generally the first place seriously interested prospects will visit and you have just a moment to suck their eyes into the screen and get them hooked on finding out more about what you can do for them. Listen to the very practical tips ace website man, Wes Towers, shares to help you renovate and update your site! |
| 5 | Letter of the Month. | This month’s letter uses the hugely successful approach of having an intriguing bulge in the envelope and adds to it the explosive power of the word ‘free’! Written for a spare parts supplier it worked gangbusters! Adopt and adapt the power of this simple letter to it to get business rolling in for you. |
| 6 | Sometimes outsourcing just doesn’t make sense, part 2 (withPaul Hassing) | I regard Paul Hassing is one of the greatest copywriter's I'd never met. Paul discusses with me why the current popular trend of outsourcing expertise from anywhere in the world often just doesn't make sense. As Paul says sometimes you get much less than what you paid for. |
| 7 | How to improve your memory (with Philip Chambers) | Ever met people at a networking night and had a problem remembering their names; do you sometimes forget important tasks or overlook appointments? And it’s not the ravages of age that is getting to you and it’s not something you have to put up with. In this interview Philip Chambers, current mine mapping champion of the world, provides three easy ways to improve your memory. |
| 8 | More great fill-in-the-blank headlines that convert, part 4. | This is a fourth in a series of headline templates created by some of the great headline writers in the world I've been discussing. It means you have a list of very useful words, phrases and sentences you can use or adapt in the headline of an advertisement, the subject line of an e-mail of or a brochure. It sure takes the grunt work out of creating the hugely important attention-getting line that will attract your prospect. |
| 9 | Simple ways to use social media that won't take all day, part 3 (Gihan Perera). | So many people think that they must spend hours every day creating social media content and frankly that's not true. Gihan Perera reveals some simple, easy and practical ways to only spend a few minutes to maximise your results. This is the simple entree into making social media work for you if you don't have the knowledge or a huge amount of time to devote to it. |
| 10 | The crime of not spelling out benefits that matter (Jurek Leon). | It's an unfortunate fact that most people in selling don't understand that people like features but buy benefits. They miss out on many sales because they only talk about features and never focus in on the mouthwatering benefits. Jurek Leon gives a simple demonstration to help recognise the difference between features and benefits and shows how to talk benefits that will get a trickle of anticipatory dribble run down a prospect's chin! |
| 11 | Close |
