Business Marketing October 2015
$2.00 – $15.00
A monthly treasure trove of ideas advice and inspiration from Winston and his team of Experts.
Welcome to Business Marketing Monthly for October 2015! You can buy the whole October issue for $15, or individual tracks for $2 each – all full of great ideas from an Australian Marketing Genius, Winston Marsh, and his select panel of experts.
You’re sure to enjoy this f-a-n-t-a-s-t-i-c information!
| TRACK | CONTENT | |
|---|---|---|
| 1 | Introduction | |
| 2 | Realistic goal setting in today’s world (Gihan Perera). | The methods of setting goals which we have held so dear for so long needed revising if we are to be really successful in this nonstop cyberspace world. Gihan Perera takes us through some great ideas which build on those tried and true foundations but will dramatically help you on your way to success. |
| 3 | More great fill-in-the-blank headlines that convert, part 5. | This is the latest in a series of headline templates created by some of the great headline writers in the world I've been discussing. It means you have a list of very useful words, phrases and sentences you can use or adapt in the headline of an advertisement, the subject line of an e-mail of or a brochure. It sure takes the grunt work out of creating the hugely important attention-getting line that will attract your prospect. |
| 4 | Great tips to lift your game (with Mike Ogilvie). | I met Mike Ogilvie at a conference in Washington and was immediately impressed by his ability to talk practically about ideas he believes are important for business owners in an interesting and down-to-earth way. You’ll be impressed and enthused. |
| 5 | Letter of the Month. | Two really great letters this month... one was a snail mail and the other an email... that thank a customer for feedback. They are ones that you’ll want to file way so that you can adopt and adapt them the next time you have a similar situation. |
| 6 | How to write an advert that recruits great team members (with Paul Hassing). | Paul Hassing is one of Australia’s best copy writers and he has a way of applying his skills to writing recruitment adverts that attract the right people... people you hope to get but who never normally apply. Here he explains his ideas, which make huge sense, but you would never dream of using unless you understood why. |
| 7 | Closing the sale, part 3. | Frank Bettger’s book written way back in 1951 has never been out of print. It’s the book I recommend to anyone wanting to get ahead in business and life; it’s been a constant source of ideas, inspiration and motivation for me... my copy of the book is battered and bruised but the words are still gold. This is third and final of his excellent system of closing the sale. |
| 8 | The 7C’s of profitable websites, part 3 (with Wes Towers). | Your website is generally the first place seriously interested prospects will visit and you have just a moment to suck their eyes into the screen and get them hooked on finding out more about what you can do for them. Listen to these very practical tips that ace website man, Wes Towers, shares to help you renovate and update your site! |
| 9 | Spelling out the benefits, part 2: Creating a verbal bridge (Jurek Leon). | In this series on wrapping up sales to prospects effectively and efficiently Jurek Leon gives us not only the “why” and “what” but the very effective “how” in the steps to turning those pesky prospects into customers. He gives you the powerful words and phrases you can use and it’s not the usual theory of rah, rah that you hear so often but proven tactics from Jurek’s year’s real life experience. |
| 10 | Connecting with people in an “always on” world (Terry Brock). | Ever been somewhere and seen people who are supposed to be having a meeting over coffee but are all focused on their phone? Or worse still, has somebody you’re meeting with taken a phone call explaining that “it’ll just take a moment”? Here are the answers to dealing with these issues in a busy world. |
| 11 | Close |
